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Enquirer Consulting Group / Prepared for Henkel
August 2026

We build the outbound unit.
Then we hand you the keys.

This is the other arm of the group, the consulting side rather than the magazine, set out in one place so you can judge it in your own time.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Adhesives are designed in, not sold in.

01
In adhesives, sealants and functional coatings the supplier is fixed by a specification, and the specification is written by a process or materials engineer years before the volume ever appears on an order.
02
Industrial demand is spread thinly across the more than eight hundred industry segments Henkel serves. Packaging, electronics, transportation, construction and durable goods each hand the decision to a different job title, and no single route to market covers them all.
03
Reformulation is the moment a closed specification reopens. A new line, a new substrate, a plant move or a stated sustainability target puts the decision back on the table, and those moments are visible from outside if somebody is watching the whole market.
04
In groups that carry an industrial business and a consumer business, the two halves rarely share a demand engine, because retail and media buying runs on a different clock from a specification cycle.
Prepared for Henkel
Where this goes

From specification cycles to named coverage.

Today
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In industrial adhesives, demand arrives through distribution, tenders and specifications set years earlier.
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The engineer who fixes the specification is typically reached indirectly, if at all.
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Where that is the shape, new lines and lower impact formulations tend to lean on the existing route to market to carry them.
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At most manufacturers in this category, the list of plants that have never bought is nobody's job.
In the first weeks and months
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A named list of the roles that decide specification, by application segment, by plant and by territory.
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A message written for one real person, sent on a schedule, with every reply recorded.
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First conversations inside the first weeks, with engineers who were never in the pipeline.
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A trained operator inside your business running the whole thing after we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Henkel

Four months, one unit, yours at the end.

The data

Named accounts and named people. Manufacturers, converters, assemblers, contract packers and the engineering teams inside them, mapped by application segment and territory rather than bought as a list.

The engine

Research led outreach across email and professional networks, written for each person, reviewed by humans, reported on one screen you can read in a minute.

The operator

We staff and train the person who runs it after handover, so the unit does not walk out of the door when we do.

One point of contact. You never manage a stack of tools or a bench of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first. By application segment, plant and territory, not a bought file.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a business selling into more than eight hundred segments

One engine, many application segments.

01

A list per application, not per region

Each application segment hands the decision to a different title. The engine builds and works them separately, so a message about a substrate reaches the person who chooses substrates.

02

Specification moments are visible

A new plant, a new line, a new substrate or a published sustainability target reopens a decision. Watching thousands of accounts for those moments is mechanical work, and it is exactly what a relationship channel cannot do.

03

You keep the machine

Four months in market, then the list, the messaging, the reporting and a trained operator stay inside your business.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Henkel.